Popcorn Visual Identity

POPCORN is the name of Universal Destinations & Experiences in-house agency. The logo was developed by designer Berry Villegas in 2015. Berry included some general directions for how the brand should be utilized, but after his departure, those were eventually lost amongst the increasing sea of everyday demands. In 2019, I took it upon myself to take ownership of the branding and develop a visual identity guide for future use and inspiration. This included a collection video bumpers that rolled on the TV at our office entrance. I edited the :30 second spots in After Effects, featuring clips from Universal movies and inspirational quotes from those films.