Universal Blend Professional Social Networking Branding

Our director of Talent Orchestration introduced a variety of professional social networking programs to our Marketing & Sales department, which he called Mystery Coffee, BOOST, and Mystery Matcha, each with their own unique methods of connecting and sharing ideas. To tie these programs together, I created the Universal Blend branding which utilized a base coffee bag template with custom creative elements that complimented the coffee theme. The Mystery Coffee logo already existed, so I incorporated the Universal Blend name and extended the look to the other programs for a cohesive yet distinct series.